Wednesday, June 24, 2020
New Considerations When Applying to Kellogg
The Kellogg School of Management at Northwestern University has recently released its ââ¬Å"Facts and Figuresâ⬠à statistics for the new Class of 2018, and boy is it impressive! With record numbers across the board, it is important for prospective MBA candidates to understand what some of these key facts and figures are, as well as what strategic insights aboutà the school can beà uncovered from the new numbers. Record GMAT Score The first and most prominent metric that jumps out in Kelloggââ¬â¢s ââ¬Å"Facts and Figuresâ⬠is the schoolââ¬â¢s impressive GMAT average, whichà has climbed to 728! To put this in context, Kelloggââ¬â¢s 2012 ââ¬Å"Facts and Figuresâ⬠listed theirà average GMAT score as 708 20 points lower than it is today, less than five years later. Kelloggââ¬â¢s average GMAT score has been rapidly rising every year. In fact, its currentà number is 2 points higher than Harvardââ¬â¢s last reported average GMAT score, representing a significant change in the schools approach to admissionsà as moreà ââ¬Å"numbers drivenâ⬠. Historically, Kellogg has used a much moreà holistic approach to admissions, often admitting candidates who may have been ââ¬Å"softâ⬠in their GPA or GMAT numbers. While Kellogg remains holistic,à it isà clear that key quantitative data points, like GMAT scores, have increased in importance. Record Gender Diversity Kellogg has always placed an emphasis on gender diversity, both in admissions and within the student community, consistently boasting one of the most active Womenââ¬â¢s Business Association and strongest female alumni networks. So Kelloggââ¬â¢s record percentage of women in their program represents a strong actualization of the schoolââ¬â¢s mission. I suspect Kellogg will continue to take a leadership role in this category and aim to grow their 43% women closer to a 50/50 ratio. Shrinking the Two-Year Class Since taking over the helm at Kellogg, Dean Sally Blount has sought to re-balance the schoolââ¬â¢s two-year and one-year programs the goal with this approach is to shrink the two-year class and increase the one-year class. This plan is not only a strategic one to attract specific audiences (those for whom the two-yearà program may not be the best fit) but also, potentially, a functional one that will allow the school to improve the statistics of its two-yearà program, which is reflected most notably in the advertised class profile. Interested candidates should use these trends to identify the best program type for their unique profile. Candidates with ââ¬Å"softerâ⬠data points and a strong business background may want to consider the one-year program as a potential option, given the increasing competitiveness of Kelloggsà two-yearà program. Kelloggââ¬â¢s ââ¬Å"Facts and Figuresâ⬠are always a great representation of trends at the school. Use the factorsà above to develop the optimal strategy for your own application to Kellogg. And for more information on Kellogg, check out Veritas Preps Essential Guide to Top Business Schools. Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluationà for personalized advice for your unique application situation! As always, be sure to find us onà Facebook,à YouTube,à Google+à and Twitter. Dozie A.à is a Veritas Prep Head Consultant for the Kellogg School of Management at Northwestern University. His specialties include consulting, marketing, and low GPA/GMAT applicants. You can read more articles by himà here.
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